Mexico
Mexico, a founding member of the Lisbon Treaty (1958), protects Tequila through Appellations of Origin (AOs). Tequila is a spirit derived from the heart of the 'blue agave' plant. It was created in the early-to-middle 16th century. The entire history of the Tequila industry has been shaped by deep-rooted conflicts between agave farmers, agave custodians, and tequila companies.
As a result, the product sold as an AO "Tequila" is deviating from its traditional standards. As a result, even though Mexican GI law is formally very strict, Tequila's concrete protection is an example of how GI rules should not be applied.
France
Roquefort cheese has been produced since 3,500 B.C. King Charles VI initially regulated production in 1411. It is one product that is most likely to be associated with French consumers. Its current production employs more than 10,000 people. This product was granted a Protected Designation of Origin (PDO) in 2008, and it has been very well organised by collective bodies since then. It also contributes significantly to the development of the low-density population region where it is produced.
Switzerland
A community of 150 people in L'Etivaz pioneered the production of Gruyere cheese. It was also the first PDO to be registered in Switzerland, with the goal of improving the reputation of the cheese and the region where it is produced. Fortunately, these objectives have been met thanks to well-coordinated producer and state associations.