No! It can be Random promotions. It ought to be S.M.A.R.T.
This is “the root" from which your social strategy will develop.” You must be doing a great work but it is important to define who you are, from the perspective of a two-way conversation.
Development of a brand's identity is standard. But, a two-way connection requires brands to define the parameters —what to say, what not to say, and the tone to maintain —for the person or team managing the social media accounts.
We are exceptional in taking such care.
It’s not about your target audience —it’s about potential investors, employees, journalist, it’s about everyone.
Traditional marketing approaches community in terms of outreach, but on social people come to you.
Anuation just don’t promote your brand. We activate it from the perspective of who your audiences are and what those audiences expect from you.
People understand the need to create content but they’re taking a “throw it up against the wall see if it sticks,” method rather than building based on the first two steps.
You already know that’s wrong. Let's correct it together.
It is the shining diamond but people don’t see the smith's work.
Without the foundation of the first three steps, campaigns may provide a short-term win, but no sustainable growth.
We are the smith's to make the diamond shine.
Talking about big data and social analytics and blah blah is tactical than being strategic.
It's always good to keep the count but we must know when and where to leverage it.
That’s how we will pull it together.