Think about Shakespeare tweeting daily, numerous posts, but nobody's reading them… no retweets, no shares nothing. Because he has no followers and the tweets never reached the right people.
This is what happens to your products/websites/apps when they do not reach the right audience.
Okay! We agree to your point that Good work sells itself… and your product/company is best at work. But hey! There is competition, had it not been the perfect blend of his great work combined with proper channels which thrust him into prominence, we never know, if Mr. Grand Marlow would've been the top notch…
But who is Mr. Grand Marlow… You don’t know him, he never did the right Marketing
If a tree falls in the woods and no one’s around, does it make a sound? It does when it fells on your house…There’s this fantasy of overnight success.