A small difference in conversion rate will make your sales flow like a waterfall. Continuous.
Your website gets new visitors every day but what percentage of those visitors are actually turning into sales or leads?
Conversion Optimization is the practice of increasing the conversion rate by testing adjustments to on-page elements. These adjustments could be as simple as modifying the copy in a call-to-action or changing the color of a button… or as elaborate as design alterations to your landing pages
ANUATION offers custom conversion optimization services to maximize your conversions. From form fills and sign-ups to ecommerce sales – matter what the goal of your site is, our strategies will show you results.
Conversion Optimization is a never-ending process. It is subject to continuous improvement that demonstrates a commitment to maximizing the business value of every website visit.
Let's say your competitor got 10 leads, and you got 11. That's a 2.0% conversion versus a 2.2% conversion rate. If each conversion is worth say, $250 over the life time of that customer, then you made money and your competitor didn't. You can keep advertising, and they can't.
Let's say that each conversion is worth $500 over their life time. You can now pay more per click than you competitor and push them down in the results thereby making your advertising even more effective and theirs even less.